Simplytics vs Simple Analytics
Simple Analytics is a Dutch privacy-first tool with a useful free plan, but free data disappears after 30 days and free sites must show a Simple Analytics badge. Simplytics costs $12/year and puts no scheduled expiry on held daily totals.
| Simplytics | Simple Analytics | |
|---|---|---|
| Price | $12/year | Free plan (badge required); paid from ~$17/month billed yearly ($20 monthly) |
| History on cheapest plan | No scheduled expiry while held | 30 days on Free, then auto-deleted |
| Websites | Unlimited | 5 on Free |
| Free trial | 30 days, no card | 14 days of paid features, no card |
| Cookies | None | None |
| Country stats | Yes (country code at the edge) | Yes (derived from timezone) |
| Custom events & UTM | Yes — events + UTM campaigns | Yes |
| AI chat with your stats | No built-in chat; your own AI tool reads your stats through the MCP server | Yes |
| Funnels | Unlimited on every paid plan; up to 100 during the free trial | Yes — goals with multi-step filters |
| Data location | Primary DB: EU (Warsaw); India access | EU (Netherlands) |
Prices and features verified from official Simple Analytics pages, October 2026. Script sizes are compressed transfer sizes.
Where Simple Analytics is better
- A permanent free plan (5 sites, 30-day history, a Simple Analytics badge in your footer).
- An AI assistant that answers questions about your stats in plain English.
- Longer track record, established since 2018.
Where Simplytics is better
- Daily totals have no scheduled expiry while your account holds them, even at $1/month billed yearly.
- Core analytics, events and funnels included at $12/year.
Which should you pick?
If it must cost $0, 30 days of history is enough and a badge on your site is fine, use Simple Analytics Free. If you want your numbers still there next year and the year after, Simplytics is $12/year.
Frequently asked questions
Simple Analytics has a free plan. Why pay $12 a year?
The free plan deletes data older than 30 days, and year-over-year trends need years of data. For $1/month, billed yearly, Simplytics puts no scheduled expiry on daily totals while your account holds them.
Are the two products related?
No — similar names, independent companies. Simple Analytics is Dutch, established 2018. Simplytics is the newer, cheaper essentials-only option.
Compare Simplytics with others: vs Google Analytics · vs Plausible · vs Fathom · vs Matomo · vs Cloudflare Web Analytics