Simplytics vs Fathom
Fathom is polished privacy-first analytics from an independent Canadian company, starting at $15/month for 100,000 pageviews. Simplytics is the budget option at $1/month, billed yearly, with a 30-day trial and no card, versus Fathom’s 7-day trial that requires one.
| Simplytics | Fathom | |
|---|---|---|
| Price | $12/year | $15/month ($150/year) |
| Included pageviews | Unlimited | 100,000/month |
| Websites | Unlimited | Up to 50 |
| Free trial | 30 days, no card required | 7 days, card required |
| Cookies | None | None |
| Script size (compressed) | ~1.2 KB | ~2.1 KB |
| Stats retention | No scheduled expiry while held | Full history while subscribed; deletion queued when a subscription ends (up to 60 days) |
| Raw visit records | Deleted nightly | Anonymized |
| Custom events & revenue | Events yes (no revenue attribution) | Yes |
| Outbound clicks & downloads | Yes — automatic, no setup | Via custom events |
| Email reports | Weekly or monthly summary + traffic spike alerts | Yes |
| API | Yes — totals, daily series and top lists; private sites with a scoped API key; sites, settings and funnels too | Yes |
| View-counter badge (site & per-page) | Yes — live SVG | No — shared dashboard instead |
| EU data handling | Primary DB: EU (Warsaw); India access | Data Isolation, on every plan — EU visitors’ personal data stays in the EU, anonymised analytics on US infrastructure |
Prices and features verified from official Fathom pages, October 2026. Script sizes are compressed transfer sizes.
Where Fathom is better
- Event revenue tracking with multi-currency support — Simplytics events carry no monetary values.
- A richer API on every plan.
Where Simplytics is better
- $12/year for unlimited pageviews; Fathom is $150/year for 100,000 a month.
- Try before you commit: 30 days with no card, versus 7 days with a card on file that converts to a charge.
- Raw visit records are deleted every night — we cannot hand over what we do not have.
- Funnels and an exportable views heatmap included.
Which should you pick?
Fathom is the more complete product; if you need revenue attribution on your events, $15/month is fair. If your sites are small and you want trustworthy core numbers — including events and outbound clicks — for pocket change, Simplytics is the cheap seat.
Frequently asked questions
Why does Fathom need my card for a trial and Simplytics does not?
Fathom asks for a card at signup to prevent abuse and bills automatically after 7 days. Simplytics starts tracking on your first pageview and gives you 30 days free — you only pay when you decide to keep it.
Is a 1.2 KB script really faster than a 2.1 KB one?
Both are excellent and effectively instant. The script-size battle that matters is against Google Analytics (~140 KB) — both Fathom and Simplytics win that one decisively.
Compare Simplytics with others: vs Google Analytics · vs Plausible · vs Simple Analytics · vs Matomo · vs Cloudflare Web Analytics