Who runs this
Simplytics is built and operated by one person: Nikhil, based in India. Not a team or a company.
The analytics database is in the European Union and is administered from India. For EU customers, that remote access can be an international transfer even though the database is in the EU, so the DPA covers it with the EU Standard Contractual Clauses, publishes a transfer assessment, and names the one case the clauses were not designed for. The privacy policy says what that does and does not mean.
I read and answer every email to nikhil@simplytics.dev myself. There is no support SLA.
Where it came from
Simplytics was acquired in January 2026 and rebuilt. Nearly everything you can see, from the tracker and dashboard to how visitors are counted and what is kept, is new since then. The changelog starts there.
Why it exists
Most site owners want to know how many people came, what they read, where they came from, which country they are in, what they clicked, and whether that is growing. Google Analytics answers that with a setup that often includes consent tooling, a lot of JavaScript and reports built for advertisers. Privacy-focused tools answer it for $9–15 a month.
Simplytics gives the same answers with no visitor cookies, a small script, and a price a small blog can justify.
Why it costs what it costs
- It stores almost nothing. Raw visit rows are deleted within hours; only daily counts are kept. Storage is what makes analytics expensive.
- There is no company attached. No office, sales team or investors.
- Yearly is the default because payment fees are per charge. One charge costs far less to collect than twelve, which is why a year is $12 ($1/month, billed yearly) while the month-to-month price is $2.
The terms include a price-lock pledge: you keep renewing at the price you subscribed at.
What you should worry about
One person is a real risk. Here is what is in place against it:
- Your data is portable at any time. Full CSV export from the dashboard, subscribed or not, in or out of trial.
- Successful account deletion removes the data from the live database right away, from the Account page. We cancel your subscriptions first, which can take more than one attempt; a cancelled subscription stays cancelled even if deletion is not complete. We keep your account data until billing has stopped, and new checkouts and email changes pause for up to 24 hours after each attempt. If deletion does not complete, you may need to ask again. Backups take up to 90 days to age out, as the privacy policy explains.
- Refunds are 30 days on any charge, no questions asked, plus a refund on a renewal for an account that recorded nothing since. See the refund policy.
- If it ever shuts down, you get notice and time to export. That is a commitment from one person, not a certainty.
No SOC 2, no penetration test and no second reviewer on deploys: the security page lists these and what is still unfixed.
What it will not become
No cookies, cross-site identity, ad-network integration or session recording. The roadmap says the same.
Talk to me
Feature requests, complaints, or "why is this number wrong": nikhil@simplytics.dev.