Selling a site

When a site changes hands, its past reports can move to the new owner’s Simplytics account. Nothing moves until both of you agree.

Before you sell

Keep the site, and your account, until the move is done. Deleting either erases its reports for good.

On your dashboard, add the site (Add website, or Add on a new account). Its row says Claimed elsewhere.
Press Show verification steps, add the meta tag or DNS record it shows, then press Check ownership now.
Press View script and swap the old tag for yours. New visits now count in your account.
Press Request past history. The seller sees your email address.

Once the new owner verifies the site, you get an email, and its row on your dashboard says Past history.
Press Approve transfer on their request, or Offer history to go first. They press Accept history.

Either of you can start as soon as the new owner verifies the site.

Approving or accepting works 72 hours later, once the last days of reports are final.

A request or offer stays open for 7 days. If it expires, send a new one.

Finished reports: visits by day and hour, pages, entry and exit pages, referrers, countries, regions and cities, devices, browsers, operating systems, campaigns, custom events, outbound links, file downloads, and funnels with their names, steps and counts.
Never raw visit data. It is deleted before the move.
Not site settings, like the logo or custom domain.

The new owner sees it as a separate period on the site’s analytics page. The seller loses access, and it can’t be moved back.

Each side’s responsibilities are in the DPA.

On the site’s analytics page, press Export CSV, then All time (ZIP). It holds all of the site’s reports.

Everything (ZIP) holds only the dates shown, up to 400 days.

Without dates, the API’s ZIP holds everything too.

After the new owner verifies the site, your reports are under View past history on your dashboard, with a CSV for each.

CSV files can’t be imported into a Simplytics account.